No Need to Try it on with Augmented Reality
With so many augmented reality apps like Pokemon GO now available, most people are aware of how augmented reality can be used for games and entertainment. Yet, there are other mainstream uses of augmented reality that everyone may soon be seeing in stores across the country.
Retailers are beginning to integrate augmented reality into their shopping experience both online and in-store. Originally AR was used as a promotional element in big stores like Walmart. One promotion allowed customer to scan a box of Legos to see what the 3D model inside looked like.
Now retailers are exploring how they can use AR to give the customer a better idea of how they can use the product. Stores selling cosmetics can use augmented reality to let customers “try-on” the makeup to see what it looks like on without having to actually put on the makeup. Makeup mirrors in stores could soon be replaced with digital screens that let customers see what they would look like with makeup artist designed looks, and what products they would need to create that look themselves.
Clothing Stores are planning a similar customer experiences for augmented reality. According to a 2018 Accenture study, 61% of customers to try on clothing as see how it fits using AR. Stores like The Gap now offer apps that allow their customers to try on clothing virtually.
Places like The Home Depot and Pottery Barn are bringing augmented reality into furniture buying. By providing a picture or video of the room, augmented reality can show the customer what a piece of furniture would look like in the room.
Stores like Walgreens now have AR services that allow customers to see which isle products are in, and what items are on sale. The hope with this feature, like many other retail AR features, is to save customers time and hassle when shopping.
Story via BizTech