Amazon Prime Day is bigger than ever despite technical difficulties
Amazon Prime Day is finishing strong after their major crash yesterday afternoon. Amazon’s massive 2-day sale started having issues shortly after its launch July 16 at 3 p.m. Many users were locked out of the site, getting error pages when they tried to search for products. The massive amount of site traffic also caused a spike in loading times, increasing wait times from the normal 2-3 seconds to upwards of 10 seconds.
At 5 p.m. Amazon announced that they were working on the site, and later that evening their issues were resolved, leaving shoppers free to take advantage of all their great deals. However, angry customers are still threatening to cancel their Prime memberships as a result of the issues.
Despite all of the problems, Prime Day sales were up 54% from last year, just in the first 3 hours. Millions of Amazon devices have already been sold including their Fire TV Sticks, Echo Dots, and Fire 7 tablets.
By the end of Prime Day, sales are estimated to go up 40% from last year, making the company $3.4 billion. Prime Day ends at 3 a.m. Eastern Time.
Story via TechCrunch